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Product Descriptions: The 300 Words Rule for Product Pages
Here’s a rule you should remember: You should always aim to write at least 300 words for every page on your website. 300 words gets you heard!
The more you write on your website, the better off you’ll be for converting customers into buying your products and the more likely search engines will understand what you’re selling.
Search engines can’t see your pictures. Google should be able to know what you’re selling just by reading your text. How would you describe your product to them?
Write 300 words
If you have less than 300 words on any product page, you’ll want to fix this right away by writing more.
Your product page should contain at least 300 words.
If you feel overwhelmed, just remember this doesn’t have to get done overnight.
Try optimizing one product page per day. By chipping at it little by little, eventually it will all get updated.
Offer More Information
When it comes to written content on your site, more is always better.
You’ll want to offer customers more information about your product. The more you tell them the more likely they are too feel more comfortable making a purchase on your site.
Providing more information than your competition is key here. You are trying to build up trust with new shoppers and you can achieve this through language.
Having more information on your webpage is also great for search engines crawling your site. Using lots of relevant words related to your products helps Google understand what your page is all about.
Why is a High Word Count Good for SEO?
There is a direct connection between sites that rank higher and have a higher word count, and sites that have a low ranking and a low word count.
Webpages that have less than 300 words are called “thin pages.” Thin pages are webpages that don’t don’t say much and don’t offer a lot of information.
Google doesn’t like when your site has a low word count. Google’s entire job is to recommend websites that have great information. Your job is to be one of these websites that Google recommends to people searching for stuff you’re selling.
Usually websites that offer great information write a lot. If they run an ecommerce store, their product descriptions have 300+ words.
By writing more, you also can target keywords that you want to rank for.
If Google notices that your website provides a lot of valuable information about “dog chew toys” then it might suggest it in search results when someone types in “dog chew toys.” This is essentially how keywords work and are ideal for driving organic (unpaid) traffic to your site.
Use Descriptive Language
Your product description is your chance to tell customers all the reasons they should buy your product. Explain why they can’t live without it, how it works, and why they should choose your brand over the competition.
Make sure to use descriptive language that describes the color, size, material, what it feels like to the touch.
One of the best advice we can give you is to target keywords. Think of the types of words or phrases that someone would type into Google to find your product or company.
The idea is to have a focus keyword that you’ll target at least 2-3 times in the content.
If you’re writing a product description, and your target keyword was “dog chew toy” you would want to make sure to sprinkle in this keyword throughout your sentences. Make sure to use natural language and don’t make your keyword placements sounds forced or awkward. It should make sense to the shopper and to Google.
The goal is to be able to rank for keywords that you use in your content so it’s always important to do your keyword research beforehand. This ensures your keyword has a decent search volume and low-medium competition.